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And no pundit was more aghast at this exhibition of intrusion than Amanda Platell, who told readers “how truly sickening that this most kind-hearted of women was preyed upon in her old age … Anyone with elderly parents or friends will be familiar with this nightmare. Cold callers and callous opportunists deliberately target the frail and susceptible - a generation for whom courtesy is as ingrained in their character as generosity”.
Ms Platell concurs: “charities are perhaps the worst offenders. As the Daily Mail has exposed, donating just £5 to a charity can trigger months of cold calls as they try to bully you into giving more … This cannot continue. We need legislation to punish companies and charities that pass on personal details. It should be a criminal offence to target the elderly or vulnerable repeatedly”. There you have it.