Kevin Roose of the New York Times responded “The #3 overall post on US Facebook today, with almost 200,000 shares, is a photo of a Vietnam War memorial vandalized by BLM protesters. Except the photo is from 2016, the vandals weren't BLM-affiliated, and it was debunked by a fact-checker weeks ago [citation]”.
You bet. Judd Legum, who writes the Popular Information newsletter, had a very big name to pitch. “‘Unilever said it will halt U.S. advertising on Facebook and Twitter for at least the remainder of the year, citing hate speech and divisive content on the platforms’ … This is HUGE. Unilever is one of the biggest advertisers in the world”.
Suddenly Zuck was all ears, as the Guardian has reported. “Facebook has announced changes to its policies around hate speech and voter suppression … Mark Zuckerberg on Friday announced tweaks to a number of policies, hours after the multinational Unilever said it would pull its advertisements from the platform for the next six months”.And the effect of this was what, exactly? “Zuckerberg’s announcements, however, did not halt companies’ demands for change. On Friday afternoon, Coca-Cola, Honda, the chocolate brand Hershey, and the apparel companies Lululemon and Jansport joined the more than 100 brands boycotting advertising on Facebook … Facebook makes about 98% of its $70bn in annual revenue from advertising”. Too little, too late. Zuck is out of time.
The time of Mark Zuckerberg as Facebook CEO was for a time, but not for all time.