You press cheppies over thyah! Pipe dine and let the kindly people from the Sun ask the questions! Jolly good sheow!
The influence of the tabloid press may be steadily dwindling, but papers like the Sun are still able to set the news agenda, dragging other papers and the broadcasters along in its wake. Cameron and Osborne live with the constant fear of re-living what happened to John Major: losing the Sun, and the endless ridicule that ensued. Their tendency to over-compensate is what drives them into the waiting arms of Rupert Murdoch.