Who really controls IPSO? ((c) Steve Bell 2014)
So Desmond didn’t think the Express and Daily Star titles were getting a fair hearing. He may come to the same conclusion about IPSO. As the Guardian has told, “Daily Express website rapped by Ipso over 'distorted' Ukip story … Article suggested Labour was less popular than Nigel Farage party, when in fact the poll it was based on showed the opposite”. The Express had recycled a poll of Sun readers.
There was more: “The findings of the poll had been perfectly clear, and the newspaper did not provide a satisfactory explanation for the approach it had taken … No amendment had been made to correct the text of the online article, and the footnote published did not clearly identify the misleading information which required correction”. However, and here we encounter a significantly sized however, the Express was not alone.
The comments by Mike Smithson at Political Betting on this poll might give a clue: “Could the Express poll be this Sun readers' survey which IS NOT A PROPER POLL. Known in business as a ‘voodoo poll’”. The Sun might have been best advised not running the poll in the first place, and the Express, not known as the Daily UKIP for nothing, might equally have been best advised not lifting it.