Earlier this week, the so-called Taxpayers’ Alliance (TPA) launched
its campaign against further rises in beer duty. This part of the taxation
system was held to be behind the closure of thousands of pubs in recent years,
but as I pointed out, this ignored
the malign presence of the PubCos. Now the Maily Telegraph has undermined the TPA yet further.
“Drinks
industry toasts local beer success” proclaims the headline of
Angela Monaghan’s article. Success? But the TPA was telling of decline. How can this be? Check out the
sub-heading: “Britain's independent
brewers have given the drinks industry some news to raise a glass to after
bucking the consumer downturn to unveil rising sales and employment numbers”.
So what’s the actual deal? Well, taken overall, beer sales
have fallen, and continue to do so. But most sales volume is down to the big
brewers, who major in what is termed brewery conditioned beer, this being keg
and nitro-keg in pubs and clubs, and mainly cans in the off-licence and
supermarket trade. This type of beer is the one in serious decline.
The beer type not
in serious decline is that which is cask conditioned, or bottle conditioned:
what has become known as Real Ale. And, as the Tel piece notes, much of the resurgence of the small brewers who
major in this kind of product can
be attributed to the Small Breweries’ Relief, a tax break introduced in
2002 by then Chancellor Gordon Brown.
This in turn encouraged aspiring brewers to enter the
market, and so there are now literally
hundreds of microbreweries across the UK, all producing their own range of
beer styles. And, unlike the big brewers in the past, no small brewer would
think of just offering its customers only two or three draught beers. All this
benefits pubs that are free from the dead hand of the PubCo.
Sadly, though, those pubs owned by PubCos cannot, in the
main, take any advantage from the rise of the microbreweries, and so they do
not benefit. This the TPA will not dwell on: their sole motivation is to
undermine Government and public service. So they continue to pretend beer duty
is the only problem faced by the industry, when it has at best a walk-on part.
Where the TPA could make itself useful – but will not –
would be in opening up the pub trade to genuine competition. Instead, Matthew
Sinclair and his fellow non-job holders will continue their pretence over beer
duty, while PubCos flog off their estates to property developers, and
microbreweries keep on delivering what beer drinkers really want.
And when the Telegraph
undermines libertarian groups, that’s game
over.
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