Moreover, during that period, the show’s ratings went from over two million to just under half a million, and Moron’s main rivals for 9pm ET viewers, Sean Hannity at Fox News Channel (fair and balanced my arse) and Rachel Maddow at MSNBC, had their numbers largely unaffected by the new order at CNN.
The signs are not good. Even moving Joy Behar’s show on sister network HLN to 10pm ET – this programme beat Larry King on the Tuesday of his last week – hasn’t helped. And Moron’s talk of the reach of CNN across the world is hot air – just how many captive viewers in airport departure lounges are bothered who is on the screen?Self publicity only takes you so far. To build an audience, and keep it, is something you have to work at. Whether Percy is up to working that much harder only time will tell.