But even the Sun has been able to retain a sense of proportion over its politics - until this weekend. After Labour leadership front runner Andy Burnham suggested he would not be going out of his way to speak to the Sun - as someone from Merseyside who had stood with the Hillsborough families, he has good reason to do so - all hell broke loose and every available hack has piled in to join the condemnation.
First came an intervention on the piss-poor Sun Nation website written by Emer Martin, which was unexceptional, but soon after there was a hatchet job from Trevor Kavanagh, who likes to call union leaders “thugs” - something he got from Fox News Channel (fair and balanced my arse) - while anyone who follows the machinations of the Murdoch empire knows it better suits this journalistic equivalent of “Mad” Frankie Fraser.
Keeping up the “Hypocrite” meme, Kav resorts to calling Union leaders “barons”, as if they are appointed by hereditary privilege, while not telling his readers that Union members elect their leaders, while the Murdoch empire appoints its bosses by, er, hereditary privilege. Hence, while Unions have regular elections, Creepy Uncle Rupe goes right ahead and anoints sons Lachlan, and of course Murdoch Junior.
And it wasn’t over: today’s paper elevates the dispute to the front page, telling “Hypocrite Burnham snubs Sun … WANNABE Labour leader Andy Burnham has been labelled a hypocrite [by you and your pals, Tom] for refusing to talk to the Sun … He declared ‘I don’t do special favours for newspapers that attack me and my party’ … But our picture shows him visiting the Sun offices in 2010 during the last Labour leadership contest”
Non-bullying political editor Tom Newton Dunn has forgotten his Keynes: “When the facts change, I change my mind. What do you do, Sir?” The Sun has disrespected the 96 by re-hiring Kelvin McFilth. The paper is unapologetic about its disgraceful past behaviour. All it, and its hacks and supporters, can do is sneer, with deputy political editor Steve Hawkes typical: “if Andy Burnham did speak to us he'd know the price of a litre of petrol”.
Even the serially clueless Tim Montgomerie has joined in (but then, grovelling to Murdoch comes naturally to him), whining “There [should] be a prize for [the] silliest pledge during [the]Labour leadership race. I nominate boycotting UK's top-selling paper”. Principles never were Monty’s strong suit, were they? Burnham showing that he sticks by his has clearly hurt the Sun’s bully boys far more than they are prepared to admit.