Once again, the lack of editorial oversight at the Desmond
flagship Express has brought a
priceless string of gaffes, this time over the apparently straightforward task
of copying a press release. How hard can that be? Well, for Emily Fox and
whoever wrote the headline for her piece advertising the upcoming film Iron Man 3, it seems that the task was
so challenging that the gremlins crept in.
Take that headline, for starters. “First Look: Robert Downing Jnr
Returns For Iron Man 3 Trailer”. Robert Downing Jnr? Who he? And why is he only in the trailer? Does
someone else get to star in the film? And the styling of Robert Downey Jnr as
Robert Downing has also crept into
the body of the article, although further on he gets indentified correctly.
And, folks, he’s in “a
new suit”. Doesn’t quite convey what’s going on, does it? And, as the man
said, there’s more: the full trailer is “to
wet [sic] your appetites”. The
trailer gives a “sneak peak [sic]”,
and moreover, Gwyneth Paltrow is “showed
[sic] in serious danger”. Can’t Dirty
Des and his minions afford a spoiling chucker and someone who understands the
word “grammar”?
You think that’s all the howlers in this piece? No it isn’t:
readers are also told that “Pirotechnics
[sic], explosions and tension is set to
be at their highest”. This must be the lamest slice of Express rubbish since, er, the last lamest slice of Express rubbish. And the lamest until
the next one. But, hey, it’s making a profit and keeping Des in the style to
which he has become accustomed.
And we know what that means: another Benchmark Of Excellence.
1 comment:
indentified?
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