Right leaning but avowedly mainstream pundits – inasmuch as
such beings still exist nowadays – have been poring over the Tory Party’s problem
of how to put together the kind of popular vote that can get them over the win
line of 325 seats in a future General Election. The subject has recently taxed Paul
Goodman and Matthew
d’Ancona, both published in the Telegraph.
Observing this has been Labour supporting, but fiscally
cautious, Hopi Sen, who has concluded that
these august pundits are not only looking at the problem from the “wrong end of the telescope”, but are
ignoring the practicalities – what the Tories actually do, rather than the froth and gloss – and instead obsessing with
how that mythical floating voter perceives
the party.
As Hopi says, if the politics are effective, and perceived
by the electorate so to be, then those vital swing votes – and the seats they
will shift from one stripe to another – will surely follow. Few of the 1979 or
1983 undecided voters gave a flying foxtrot whether the Tories were posh,
elitist, or establishment types. And John Major was returned in 1992 not by
Labour triumphalism, but straightforward money worries.
At those times, the Tories had no problem in assembling a
majority. Tick off the factors: opposition exhausted and/or divided, economy
bad but then improving, new and popular ideas (home ownership, union reform,
share ownership), leadership unequivocally committed to supporting the country’s
interests, a party united behind its leader, and the worry that the other lot
would cost you more.
But not only are some Tories worried about their image, as
Hopi points out, they are now also playing catch-up as the party becomes
increasingly fractious – potentially in a far more destructive manner than in
the Major years – and the wider Conservative Movement begins to infiltrate and
influence the Tories into swinging right and embarking on needless campaigns.
That in turn makes an increasing number of Tory strategists
nervous about UKIP (which in reality has taken votes from all three major
parties), so some within the party think that whatever movement they have made
to the right is not sufficient. But the electoral arithmetic is clear: UKIP aren’t
going to win any seats, and all the trimming will do is to carve out more
opportunities for Labour.
The only unknown here is how the Lib Dems will be able to
decouple themselves from the Tories and retain a decent vote share, something
which is clearly beginning to exercise that Party’s leadership. But in the
meantime, the Tories are lacking ideas, discipline and coherence, and no amount
of navel gazing can avoid the reality: parties in that state do not win
elections.
And it is not clear
how they can pull that round any time soon.
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