GB Whose? It's dead, Mate
Or rather, they’ve decided to do their version of a right-wing shock propaganda channel differently. Unlike Gammon Broadcasting™ News (“Bacon’s News Channel”), which has to bear 100% of its own costs, what is being launched soon as TalkTV does not. Murdoch is no stranger to cross-subsidisation: he did that in the early days of Sky, using the then very profitable Sun and Screws to partly bale out his new satellite operation.
And that is how TalkTV can afford the unfeasibly overinflated on-air ego that is former Screws and Daily Mirror editor Piers Morgan, who had told anyone who would listen that he had been “cancelled” by ITV earlier this year. He was, not for the first time, talking in a highly creative manner: his definition of “cancelled” will give him a new show on TalkTV, Sky News Australia, Fox News, and columns in the Sun and New York Post.
And what's more, Ron
This is how News UK announced The Return Of The Moron™, beneath the obligatory snap of Don Rupioni alongside his new hire: “New global TV show will air on weeknights in the UK, USA and Australia [FNC and maybe Sky Oz will pay for that] … Morgan will publish two weekly columns online for the New York Post and The Sun [like he does now for MailOnline] … HarperCollins to publish follow up to Sunday Times No1 bestseller, Wake Up [he has to spread himself rather thinly in order to get his paycheque]”.
How does it get broadcast in the UK without all that studio gubbins that GB News had to set up? Simples. TalkRADIO already broadcasts video from existing studios in the Baby Shard Bunker. Also, TalkTV will be available as a streaming service. Almost all of the cost will be borne by existing Murdoch assets. And there may be other advantages.
Like the arrival of this new “global TV show”, let’s call it The All New Percy Moron Show™, tempting other media people to come on board, which in turn would enhance the profile of TalkRADIO, maybe even replacing no-marks like dribbling bigot Mike Graham, and the appalling self-promotion verbal diarrhoea-fest that is Julia Hartley Dooda.
Ominously, Ms Brooks has confirmed the Murdoch modus operandi: “Taking advantage of modern technology, we can produce high quality shows at low cost”. The studios are already in place. So is the technical backup. There will be none of the farce that dogged the launch of GB News. So where does the latter broadcaster go now?
The short answer is that it doesn’t. Like the clash between Sky and BSB, and the price war between the Times and Independent, this is a battle Rupert Murdoch intends to win. GB News is already suffering from a shortage of advertising and Very Few Viewers. TalkTV is its Nemesis. It may make it to the end of the year, but next year it will be stone dead.
GB News has reacted to the news by welcoming TalkTV and claiming “We welcome competition. Bring it on!” But what Rupert Murdoch means by competition is where he gets to bury it. Don Rupioni needs to prove he is still strong. That means crushing GB News.
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