Friday last brought one of those moments where someone made an observation they thought to be the height of wit and sophistication, but which turned out only to show them up for their ignorance and idiocy. To no surprise for anyone who looks in regularly on Zelo Street, this involved the flannelled fool Henry Cole, tame gofer to the perpetually thirsty Paul Staines at the Guido Fawkes blog.
I don't have to go shopping, cos I'm on telly!
As he worked himself up into a righteous froth over Poncegate, Cole grasped at any remark he could find to lash out at me, sneering “Tim Fenton shops at Aldi. Enough said”. This manifestation of snobbery only served to underline the thought that Cole has more of the folding stuff than he does common sense: the “discounters” of the supermarket world are frequented by more discerning folks then he imagines.
Enough said, but not about who he thinks
For an example, as it’s a food style known to most readers, let’s see how the Zelo Street curry is sourced (recipe and method can be seen HERE). Most of the ingredients come from Aldi: vegetable oil, yogurt, tomatoes, tomato puree, mushrooms, and the wholemeal pitta breads that make a quick to prepare and convenient meal accompaniment all come from there.
The jar of Patak’s curry paste comes from Asda. Other ingredients come from a specialist supermarket: chilli powder, chick peas (bought dried and then soaked and boiled) as well as the savoury pickles served with the end product all come from the Worldwide supermarket in Rusholme (that’s in south Manchester). Some of the cooking implements come from the Wing Fat in Manchester’s Chinatown.
Then comes the balance of the vegetable mix: onions and potatoes from Crewe Market. Why this combination of suppliers? Well, part of this is that certain ingredients are only available from certain sources, but the most part is weighing the cost and quality of offerings – the informed choice that prevails in the ideal marketplace envisaged by free marketeers everywhere.
Those would be the kinds of folks with whom Master Cole mingles on a daily basis: the ASI, IEA, CPS, TPA, PolicyExchange and the rest. Yes, the free market economics that the flannelled fool supports unquestioningly he also looks down on when someone of inconvenient view embraces them. Being a person of principle is clearly a flexible concept for him.
Or what Henry Cole is really trying to say is that, while in wholehearted support of the idea behind market economics, in reality he is an overmonied brand snob who would rather walk past Aldi and hold his nose doing so, only to then walk into M&S Simply Food or Waitrose and spray his money up the wall just to be able to show he’s one of the Yah Boo Boys set.
Thus the path of true righteous hypocrisy. Another fine mess, once more.