As Rupe and Junior prepare to put the website of the Screws behind a paywall, with the Sun to follow, the feedback does not look good. Advertising agencies are deserting the Times site, as they can get a better audience elsewhere.
And one of the most important sources of web traffic has now gone: Google no longer returns results from the Times website on searches. So, when you Google a story, public figure or event, the Times effectively does not exist, except to try and get punters to sign up.
Moreover, up to date figures for readership of the Times website are right now proving elusive. Had the signs been good, it would not be like the Murdochs to be backward in coming forward with the news.
After all, there is never any reticence in letting the punters know about the latest ratings for Fox News Channel (fair and balanced my arse).