So when Brand put his advocacy and his money behind a venture called the Trew Era Café, opposite the New Era Estate in Hackney where he joined the campaign to prevent 93 residents being evicted by a new corporate landlord, which intended to triple rents, the deeply subversive Guardian might have given some straight publicity, but Rupe’s downmarket troops would never be far behind.
Enter the Sun to smear and spin: “Leftie comic’s eaterie is a flop … Russ’s revolutionary café is revolting” it told readers. For starters, the toilet was “Horrible”. What was wrong with it? Ah, but you don’t need to know about that. It just is. “The Sun on Sunday visited yesterday and found it has no menu, no kitchen, no savoury food and is fast running out of cake”. And to that I call bullshit.