The inevitable glossy flier from Labour candidate David Williams arrived this morning, and with it came a new yet familiar slogan: “It’s all about you”. Well, that’s one way of deflecting the gaze from Pa Broon. But connoisseurs of ad campaigns will already be familiar with the strapline.
That’s because it was deployed previously in a campaign for the less political brand called Nescafé. It looks as if whoever thought up the ads didn’t copyright the strapline, so it’s a cheap addition to the Labour campaign. And, if the rumours of the party being less than flush with cash are at all accurate, the price will most certainly be right.