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Saturday 8 August 2020

Why The Sussexes Scare The Media

Our free and fearless press loves the predictability of its revenue streams: some from cover price, but most from advertising. The viciousness with which they turned on campaigns like Stop Funding Hate showed that the press establishment will not tolerate interference with those revenue streams without giving those interfering a good kicking.

At first, the press had a problem with the digital world, but here too, they are now bringing in the advertising revenue, along with new media outlets. But campaigns like SFH in the UK, and Sleeping Giants in the USA, threaten the flow of money. That also includes commercial broadcasters, especially Fox News Channel (fair and balanced my arse).

But now has come a greater and far more high-profile threat: the Duke and Duchess of Sussex, already hate figures of the UK tabloids, have parked their tanks on the media advertising lawn. The lawsuits, such as that Megs has launched against the Mail on Sunday, the press can figure out. The targeting of their advertising money they cannot.

Attacking Hal and Megs is made that much more difficult as their campaign is part of their initiative on health and wellbeing, hence the strapline “Amid a crisis of health, hate, and truth online, companies need to take a stand for a more compassionate digital world”.

Harry’s opening remarks will have sent a chill around UK newsrooms: “A little over four weeks ago, my wife and I started calling business leaders, heads of major corporations, and chief marketing officers at brands and organisations we all use in our daily lives”.

The objective of the calls? “Our message was clear: The digital landscape is unwell and companies like yours have the chance to reconsider your role in funding and supporting online platforms that have contributed to, stoked, and created the conditions for a crisis of hate, a crisis of health, and a crisis of truth”. Would he like to give an example?

He certainly would. “We did this at the same time as the launch of a civil rights and racial justice campaign called Stop Hate For Profit, which sought to change online policies around hate speech - in this case, policies at Facebook - by urging companies that regularly purchase digital ads on the platform to withhold their advertising spending for the month of July. As of the end of last month, the campaign (led by respected organisations such as the Anti-Defamation League, Color of Change, and the NAACP) sent a $7 billion message through withheld ad dollars”. That’s one serious ad revenue shortfall.

He goes on to tell “many of us love and enjoy social media. It’s a seemingly free resource for connecting, sharing, and organising. But it’s not actually free; the cost is high. Every time you click, they learn more about you. Our information, private data, and unknown habits are traded on for advertising space and dollars. The price we’re all paying is much higher than it appears. Whereas normally we’re the consumer buying a product, in this ever-changing digital world, we are the product”. So we should also have a say.

That concept frightens the crap out of those bringing in the revenue. FNC has already been made the subject of advertising boycotts. SFH has targeted papers and their websites - like the Mail titles and MailOnline. Now the Sussexes are in there too.

And that’s the real reason the press hates them. Because they’re a pain in the wallet.

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RoyalDreams said...

I agree with the Sussexes and the campaign to Stop Funding Hate. Hopefully the media companies are listening and the big corps can speak through their wallets.

Felix said...

The media can apologize, change their hate-mongering ways, and Harry and Meghan fans would lend them support if they are sincere and stick to the truth. Subscriptions for the truth-tellers would go up and the hate-mongers and lie-tellers would see their subscriptions continue to go down.

Unknown said...

I just found your site through Hugo at Meghan&Harrynews.com and I read your article about Harry's speech, thank you every bit of clean reporting is a good thing. So I will try to support you as best as I can, However lots of small startups come's along means well but soon applied pressure start and they all goes the way of the RATS. So all I can say is I wish the best for you, but we will see. Be Blessed.

Anonymous said...

"Subscriptions for the truth-tellers would go up and the hate-mongers and lie-tellers would see their subscriptions continue to go down".

????? Where have you been for the last 35 years?