The success of any trade deal is usually in inverse proportion to the amount of lame spin applied in selling it. That should be borne in mind when considering the supposed eleventh-hour “breakthrough” in negotiations between the UK and EU over a free trade agreement, and the momentary euphoria in which our free and fearless press has indulged this morning. Because this is not a win. It is a humiliating climbdown.
As Ian Dunt put it on reading Cole’s claims, “Imagine how shameful it must be to take a career as a journalist and end up as a PR agent for the prime minister”.
All this proves is that a bad deal is better than no deal. Yes, Bozo lied about that one, too.