He’s left the show. Departed. Gone. Not there any more. No longer on the scene. But this counts for nothing with those who scrabble around the dunghill that is Grubstreet: the time has come for another attempt to test ITV and its morning programming to destruction. It’s a competitor to the papers, so when it was announced the programme would continue, off they went.
Yes, we continue to endure a cost of living crisis, with energy bills not reducing very much, food inflation still racing ahead, the NHS continues to be in its own rolling crisis, there is still uncertainty over a deal to raise the debt ceiling in the USA, rents and mortgages become more expensive, yet the press wants to kick ITV hard enough to do some damage.
Hence today’s edition of the Sun telling readers “Schofield Backlash … ITV loses millions as sponsors quit … Staff fear for jobs if show is axed … WE’VE AD IT WITH THIS MORNING” (geddit?!?!?). There is also the obligatory made-up quote “A source said ‘Brands do not feel ITV is a safe bet at the moment’”. So what is the source for the “loses millions” claim?
“[The show’s] main sponsor, car dealers Arnold Clark, announced they would not be renewing their mega-money deal”. Worth how much? We don’t get to find out. Also, let’s have that in full, with context, shall we? “Arnold Clark said its existing multi-million pound sponsorship will end this autumn as planned”. AS PLANNED. No other evidence is ponied up. None. Zip. Zilch. Nil. Nada.
All we get is “A source said”, which is the Murdoch goons making it up on the fly. So can the inmates of the Northcliffe House bunker manage anything marginally more credible? “TV DOCTOR HITS OUT AT ‘TOXIC’ THIS MORNING” thunders the headline. But once more we don’t get the context: that should read “Doctor who left the show two years ago”.
Meanwhile, the Mail has also invented a source. “One source said: 'It's time for some truths to be told now, this has been brushed under the carpet for so long and it has to come to an end. The younger man has got to the point now where he won't lie for anyone but actually, he says he was never asked by ITV about any relationship. It is time that people were held to account, or at the very least explain themselves.’” And so the barrel-scraping continued.
“Ex-Culture Secretary Nadine Dorries joined the calls for an independent investigation … 'How did that young boy, so young, get a job at ITV? What were the processes involved? What was the safeguarding in place for someone so young at that age?’” He was 18 when he started work for ITV.
The fragrant Nadine seems to have no problem with the irretrievably corrupt figure of disgraced former occasional Prime Minister Alexander Boris de Pfeffel Johnson, who appears to have been on good terms with a series of much younger women, one of whom is now his third wife. Bozo has been shown to be a congenital and shameless liar, but hey ho.
Millions of Britons have no interest in what happens behind the scenes at ITV. They are hard at work, in call centres, cleaning, waiting on table, delivering take-aways, on the road with lorry loads of goods, looking after elderly and disabled people, nursing, driving buses and trains, out there on building sites, mending the plumbing, fixing cars and vans, keeping the country moving.
The Sun and Mail have no interest in them. Because they are not newspapers. News is not their game. Propaganda, monstering, bullying and otherwise working over their targets, stoking hatred against minorities, smearing those they judge do not have the means to fight back, and otherwise exercising more Power Without Responsibility. That’s their game.
They showed what they are. Believe them that one time. But don’t buy them.
https://www.patreon.com/Timfenton
4 comments:
British media "culture" in action.
Why be surprised when media and their propagandists are held in utter contempt by free thinking humanity (or what's left of it).
Let it run and run and run and run … never mind foodbanks suicides brexit diaries or mp and industrialists underage tamperings
Tabloid press V tabloid TV.
None of them worth a carrot.
It amazes me how Johnson has numerous bastard children, yet no one in our press, who have had no moral qualms digging dirt on other people's personal lives, seems to want to tell us how many kids Johnson actually has spawned.
Nor do they seem concerned about how much money Johnson seems to get from wealthy foreign "friends", which you might think would have serious implications, but apparently Schofield is the most important thing ever, more important than even cost of living or poverty.
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