Piers Morgan Ultimate Desperation

Ratings. They drive the reputation of broadcasters, the attention of advertisers, the fragile egos of presenters. Without good ratings, shows languish, are avoided by those advertisers, and ultimately get cancelled, whoever hosts them. So it is understandable that broadcasters and their hosts will go to great lengths to improve those all-important ratings.

And what's more, Ron

Those great lengths can lurch all too easily into desperation. Add in the evidence of creepy obsession, and we arrive at the latest effort by former Screws and Daily Mirror editor Piers Morgan to get the ratings of his supposedly “Uncensored” show, on Murdoch property TalkTV, off the noise floor. As so often, his efforts mean slagging off the Duchess of Sussex.

Morgan thought he had an in with the Royals when Megs, who he had met once in London, became engaged to Haz. But it looks very much as if her future husband’s experiences at the hands of our free and fearless press, of which Morgan is a paid-up establishment member, became known to her, and the former editor soon found himself blanked. And it got worse.

He threw a mardy strop live on ITV Good Morning Britain, walking off the set when confronted about his Megs obsession, and very soon after that was told his services were no longer required. He blamed Megs. It was, as for so many in the media, someone else’s fault. Except it wasn’t.

Now, with the news that a book by Omid Scobie about the Royals called Endgame has allegedly named two people who “had concerns” about the skin colour of Haz’n’Megs’ first child (but only in the version published in the Netherlands, you understand), everything has come together for The Great Man. He dislikes the Duchess obsessively. He detests Scobie. He could now do them both over and score more ratings: he would name the names.

And so it came to pass: “Either Omid Scobie or the Sussexes come forward with evidence of racism, or this will be Endgame for his career” boasted The Great Man. He named the names. Perhaps his ratings improved. But here the same problem he had on GMB going up against the Beeb enters: the way in which the ratings were improved cannot be replicated on a daily basis.

Make his pay performance related? Good idea Mate

Worse, he could not refrain from abuse. “Scobie’s obviously lying (again). I’m told the two names in the Dutch edition match the names of the alleged ‘racists’ cited in the Meghan/Charles letter exchange post-Oprah, which Scobie details in his book with info he can only have got from Ms Markle or her pals”. His paper hacked on an industrial scale. Calls liar on others.

Do go on. “The ongoing malevolent guilt-by-association smearing of the entire Royal Family as a bunch of racists, ignited by the Sussexes with zero evidence, and now fuelled by their lying lickspittle [Omid Scobie] is disgusting. I'll be addressing this on tonight’s [show]”. Malevolent smearing just about sums up Morgan’s pursuit of the Sussexes. And there is more.

“Comical to watch lying Sussex lickspittle [Omid Scobie] say he’s never written a draft of his book naming the 2 supposed royal ‘racists’. How else did the Dutch version get printed with those explosive details? He wouldn’t know the truth if it slapped him round his Botoxed chops”. Yes, there goes the ad-hominem abuse again. Then came his direct smear of Haz’n’Megs.

“The silence from the Duke and Duchess of Sussex is increasingly damning. They normally rush to denounce [no citation], and sue anyone who reveals details of their private correspondence .. why is [Omid Scobie] getting a pass for revealing such damaging information? Did they give it to him?”. Yesterday’s Daily Mail recycled: they must denounce Scobie, or they become complicit. Both Morgan and the Mail seek more attention; both fail to find it.

What is not told - so I will - is that this is a desperate throw of the dice: Morgan has been paid an eight-figure sum for his services, the ratings aren’t coming, and Rupe and his team are getting impatient. 8.7 million Twitter followers, yet few tune in. He’s been reduced to interviewing Kyle Rittenhouse. A white creep who got away with murdering BLM supporters.

The low moaning sound in the noise floor that is The All New Percy Moron Show was for a time, but not for all time. Just rejoice at that news.

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