One of my very first blog posts was about the eyebrow raising practice of charging extra for your seat – at the time, practiced by BMIBaby. It’s an interesting way of extracting that little bit more from the punters for those locations that yield a little more legroom, and don’t have the possibility of the person in front reclining their seat into your face for the duration of the flight.
But with costs rising and revenues under pressure, one very significant player has decided to join in the seat charge game – British Airways, no less. The sales pitch contains the regulation amount of flannel: it’s all about customers having “choice” and “control”. Ba-lo-nee. It’s about BA squeezing the punters that little bit harder.